Related Articles for you You may want to begin by doing some research to learn about specific products and services that can help your customers. For example, you may not want to start a conversation with a first-time homebuyer the same way you would with someone who has already gone […]

Related Article for you Sounds simple, right? Well, it’s simple in theory, but it doesn’t just happen. It takes work. To help increase the odds of your success, here are 8 tips you can use to plan an event with a referral partner. 1. Invite your referral partner to meet […]

Related Articles for you 1. Memorize your value proposition Identify your three greatest strengths as a mortgage originator and your company’s three greatest strengths (e.g., great programs, products, guide­lines, services, pricing). Integrate these into two sentences that describe your value in a simple and clear value proposition. Tape the sentences […]

Related Article for you Once you’ve weighed the pros and cons of working remotely and have decided it’s for you – even if it’s only part of the time – expect growing pains, and realize it may not be for everyone. “You have to be that different type of person, […]

Related Article for you However, while perhaps we are no longer the “long-haired idealists” that worried our parents in the 60s and early 70s, we are still a driving force in the nation’s economy and most certainly in the mortgage industry. Loan officers who forget about us in their pursuit […]

Related Article for you That attitude may surprise you. Because the perception is that Millennials crave the spotlight and attention. And some do. Some don’t. We’re a group of 75 million, don’t assume we all think and act the same. With that said, here is a reality check regarding 3 […]

Related Articles for you Comprising approximately 6% of the US population today (about 23 million), the Asian American & Pacific Islander community ( AAPI) has been the fastest-growing minority group over the past 10 years and is expected to continue to grow for years to come. In fact, Asian immigrants […]

Related Articles for you Here are 3 simple ways loan officers can help speed up the underwriting process, close more loans faster, and be more organized while doing it. 1. Cover letters to move homebuyers to homeowners faster I find many loan officers ignore the opportunity of simply adding a […]

Related Articles for you 1: Create new refi opportunities Help customers understand the many options available to them through refinancing. For instance, they could reduce their monthly payment, shorten the time to their freedom point (payoff date), pull out equity to pay off debt, send a child to college, buy […]

Related Articles for you 81% of top loan officers make referrals to earn referrals It just makes intuitive sense: if you refer customers to real estate agents, they’re more likely to refer their own buyers to you. But don’t make indiscriminate recommendations just to get your foot in the door […]