Related Articles for you So I thought it may be beneficial to discuss some of the social media secrets savvy loan officers are doing to expand their customer base, but not spending significant time doing it. Think minimum time, maximum value. For example, none of the top six social media […]

Related Articles for you Forming strong business relationships takes time and effort on your part, but these relationships can make a world of difference in your performance and success. Here are 4 tips to help you build a foundation and improve your interactions with real estate agents, as well as […]

Related Articles for you You are in the perfect position to educate first-time homebuyers on how financial stability will help them achieve sustainable, successful homeownership. Start by taking off your loan officer hat and offering them sound advice about what they need to do to prepare before buying a home. […]

Related Articles for you You may want to begin by doing some research to learn about specific products and services that can help your customers. For example, you may not want to start a conversation with a first-time homebuyer the same way you would with someone who has already gone […]

Related Article for you Sounds simple, right? Well, it’s simple in theory, but it doesn’t just happen. It takes work. To help increase the odds of your success, here are 8 tips you can use to plan an event with a referral partner. 1. Invite your referral partner to meet […]

Related Articles for you 1. Memorize your value proposition Identify your three greatest strengths as a mortgage originator and your company’s three greatest strengths (e.g., great programs, products, guide­lines, services, pricing). Integrate these into two sentences that describe your value in a simple and clear value proposition. Tape the sentences […]

Related Article for you Once you’ve weighed the pros and cons of working remotely and have decided it’s for you – even if it’s only part of the time – expect growing pains, and realize it may not be for everyone. “You have to be that different type of person, […]

Related Article for you However, while perhaps we are no longer the “long-haired idealists” that worried our parents in the 60s and early 70s, we are still a driving force in the nation’s economy and most certainly in the mortgage industry. Loan officers who forget about us in their pursuit […]

Related Article for you That attitude may surprise you. Because the perception is that Millennials crave the spotlight and attention. And some do. Some don’t. We’re a group of 75 million, don’t assume we all think and act the same. With that said, here is a reality check regarding 3 […]

Related Articles for you Comprising approximately 6% of the US population today (about 23 million), the Asian American & Pacific Islander community ( AAPI) has been the fastest-growing minority group over the past 10 years and is expected to continue to grow for years to come. In fact, Asian immigrants […]