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Digital banking provides a key opportunity for banks and credit unions to engage with their users that no other channel can offer. In fact, consumers who use digital banking have higher retention rates, own more deposit and loan accounts, make more debit card purchases and generate a higher revenue than their offline counterparts.
Are you making the most of your marketing programs to maximize digital banking adoption? Below is our checklist of tactics and practices you can use to assess your efforts.
Are you using your website to promote awareness of digital banking?
Dedicated solution page
Do you have a page on your site showing the benefits of online and mobile banking?
Have you posted “how-to” guides, FAQs, and/or videos for digital banking on your website?
Are you using ad and messaging space to communicate new features and promote your app?
Do you call attention to new features in your mobile navigation with custom icons and text?
Do you send regular emails to users to promote digital banking or specific features?
App store reviews
Do you ask you are satisfied users (including staff) to rate your mobile app or submit reviews?
Do you promote digital banking, new features, or educational content on Facebook or Twitter?
Have you included a message to enroll in digital banking or to download the mobile app?
Can your employees educate callers on digital banking or address questions they may have?
Do you take advantage of your ATM screens as advertising space for digital banking?
Do you have in-branch signage promoting digital banking?
Is your staff trained to educate users on how to enroll in digital banking or download the app?
Do you use monthly statement mailers to include materials that promote digital banking?
Direct mail and print
Have you created printed materials to use as mailers or handouts in the branch?